Results: Week 1

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There’s a whole lot that goes into the marketing of this video. I started with some traditional marketing and are moving forward from there. Keep watch on this page to see the results of our marketing. I’m hoping for a tiny bit of local press coverage, local (and not-so-local) blog coverage, and hits resulting from some SEO tricks we implemented.

- Press Release: Never ever discount traditional media for driving traffic to your new media.
Download the PDF.

- Google AdWords:  I bought several key words, including some really obvious ones that no one had picked up on yet.

- Facebook Fan Page / Facebook Promotion: I created a Facebook Fan page to help drive traffic to the video and, by extension, this web site. It reached out to a different group of people than my other social media connections.

- Twitter: I saw no reason to establish a new Twitter identity for this when I have a large amount of followers on my established accounts. In this case, it seemed better to drive traffic based on my established brand rather than create a whole new identity. View the Twitter Feeds.

- Bit.ly: Bit.ly is a URL shortener with tracking metrics. It also lets you customize your URL. I was surprised to find out that no one had claimed http://bit.ly/reallygoodejob, which now points to my video. I also picked up a couple of other customized bit.ly URLs to point to my video and this web site.

- Blogs, blogs, blogs: I added a post on this experience to bub.blicio.us, a highly ranked social economy blog out of California. Additionally, I added a post on my own wine blog, and I’m encouraging other local bloggers to do the same.  Everyone has a different audience, so hopefully I can reach a wide swath of people. Read about my various endorsements and guest posts.

- A consistent theme throughout. Whether it’s the video or the web site, the theme is The Wizard of Oz. It’s a personal theme, and I hope that sets me apart from other contestants. Additionally, I built on my own personal brand by visually linking my wine blog with this web site.

- SEO throughout the web site: Everything from adding key words to each and every post to strategically titling blog posts and pages, as well as including a lot of metadata. Good SEO can never hurt blog ranking. Since the long-version video is on the front page of the blog, it won’t hurt the video either.

- The Cliffhanger: Ending the short-form video with a question will drive people to this site to learn even more about me and what I created for the overall application. I’ll be monitoring a lot of this via Google Analytics. I look forward to watching not just my numbers, but my referring sites.

Even if I don’t win, I had a lot of fun doing this. I’ll probably maintain the site just as an example of what I can do in a very short period of time (most of this work was done over a weekend) to help market people, wineries, non-profits, 0r anything else.

Cheers!